Smackdown Part 2: Your Competitors’ Link Strategy & Indexed Content

by aaronstevens in Blog, Homepage Blog, Marketing, SEO on September 01, 2010

Be competitive with your online marketing efforts; even chess players harbor a little animosity for their opponents. You should know who you are up against, what makes them strong, and then work to be even less imperfect than them. In the second part of my Competitive Smackdown Series, I will show you how gauge the amount of content your competitors have indexed and how to analyze their backlinks.

This will help guide your own SEO, since making sure all of your valuable site content is indexed and then increasing the number of quality links to valuable pages on your site should account for most of your search engine optimization efforts. I suggest tracking the data you uncover for each competitor you investigate; a tracking spreadsheet works very nicely for this.

Competitive Smackdown Part 1: Using Google for Competitive Research

by aaronstevens in Blog, Homepage Blog, Marketing, SEO on July 08, 2010

Researching your competition is an unbelievably important step in establishing your site online.  It will help set the basic framework for your internet marketing strategy, and if done effectively will also greatly reduce the resources you invest to increase your website visibility.  Part 1 of our competitive analysis blog post…