The Circle of Trust

by adamhallas in Blog, Business Development, General, Homepage Blog on June 16, 2010

When asked what sources “influence your decision to use or not use a particular company, brand or product” 71% claim reviews from family members or friends exert a “great deal” or “fair amount” of influence (Harris Interactive, June 2010).” – Bazaarvoice.com

The above backs what everybody else already knows: people buy from their friends. Imagine the iPhone 4 was released today and 10 people you follow on Twitter said it was the worst product since Pontiac came out with the Fiero (This was my dad’s midlife crisis mobile). How would it effect your decision in purchasing the latest goody by Apple? You’d likely think twice. Had Maslow lived in the 80’s in 90’s I think he might have adjusted his hierarchy of needs.

How to Rise to the Top

by adamhallas in Blog, Business Development, Marketing on May 19, 2010

To tell the truth, I was kind of nervous, but it was a good nervous. It was gorgeous day as I walked into Araka in Clayton (also for the first time) and was greeted by Jennifer Volk. She was manning the registration booth and then handed my name tag. From this point on I mingled. I went on a recon mission on what to expect at the event.

Grab a milk and your mat – It’s story time

by adamhallas in Business Development, Marketing on March 30, 2010

This is my first post. So take it easy. Like a new born baby deer, I have some shaky legs and my movement is awkward but dang it, I have a purpose. I see that everyone at SES is talking about creating and conveying a story. You are excited about your services. Great!! Now, how to convey that to somebody who is looking at the bottom line…