Researching your competition is an unbelievably important step in establishing your site online.  It will help set the basic framework for your internet marketing strategy, and if done effectively will also greatly reduce the resources you invest to increase your website visibility.  Part 1 of our competitive analysis blog post…

When asked what sources “influence your decision to use or not use a particular company, brand or product” 71% claim reviews from family members or friends exert a “great deal” or “fair amount” of influence (Harris Interactive, June 2010).” – Bazaarvoice.com

The above backs what everybody else already knows: people buy from their friends. Imagine the iPhone 4 was released today and 10 people you follow on Twitter said it was the worst product since Pontiac came out with the Fiero (This was my dad’s midlife crisis mobile). How would it effect your decision in purchasing the latest goody by Apple? You’d likely think twice. Had Maslow lived in the 80’s in 90’s I think he might have adjusted his hierarchy of needs.

Whether you have a brick and mortar or you want to bring a new idea to life, the online world is likely a good option to explore. So, where do you start?

To tell the truth, I was kind of nervous, but it was a good nervous. It was gorgeous day as I walked into Araka in Clayton (also for the first time) and was greeted by Jennifer Volk. She was manning the registration booth and then handed my name tag. From this point on I mingled. I went on a recon mission on what to expect at the event.

In my Wordpress introduction , I explained some basics about why Wordpress is a favorable content management system for websites. I’m going to detail the process of installing Wordpress today.
Wordpress Hosting Requirements:
Before explaining how to install Wordpress, I should first cover some server requirements and provide a few suggestions on hosting (if you don’t already

Earlier this month, we were invited to present to an iPhone development class at Washington Universities School of Engineering and Applied Science. The class, taught by Todd Sproull teaches students to create the code needed to write applications for the hot selling products. You can learn more about the class over at this article on Fox 2 News and by watching a clip of a news cast about them.

In my presentation, I primary talk to our experience with Radial 50, a game released for the iPhone in July 2009. I detail our experience with the project management process. I also talked about general marketing strategies and a few other points, but unfortunately the video “tape” ran out, so next time I present I will record it and update the video.

This is the first article in what will be an ongoing series about Wordpress. This article will provide an overview of Wordpress and future articles will elaborate further on installation, features, enhancements, using Wordpress effectively, and much more.

What is Wordpress? Wordpress is a powerful content management system (or CMS) and blogging platform that originated as a tool designed specifically for blogs. In the last few years, Wordpress has been molded into a combination of its original blog system and a visual website editor. Learn more about it at wordpress.org and wordpress.com

We’re jumping on the iPad bandwagon – but rather than getting our own we are giving away no less than three iPad’s to our next three team members.
Checkout more on who we are looking for below ….if this description fits your skill set or someone you know get in touch with

Social Media is perhaps one of the most rapidly-evolving and exciting technologies to hit the online space in years. What began as a way for people to stay in touch with each other has evolved into a network of real relationships, meaningful communication, and strategic alliances, all of which present an abundance of opportunities to businesses of all sizes.

However, the ever-evolving landscape of social media and the fact that it creates broad-reaching exposure and vulnerability has resulted in many businesses feeling confused and timid about incorporating social media into their marketing strategy. They often get hung up cycling through a list of objections which can ultimately lead to a wealth of missed opportunities. Because we never like to see businesses miss out on great marketing opportunities, we’re dedicating this issue of our newsletter to overcoming the top 3 social media objections:

This is my first post. So take it easy. Like a new born baby deer, I have some shaky legs and my movement is awkward but dang it, I have a purpose. I see that everyone at SES is talking about creating and conveying a story. You are excited about your services. Great!! Now, how to convey that to somebody who is looking at the bottom line…