The Circle of Trust
When asked what sources “influence your decision to use or not use a particular company, brand or product” 71% claim reviews from family members or friends exert a “great deal” or “fair amount” of influence (Harris Interactive, June 2010).” – Bazaarvoice.com
The above backs what everybody else already knows: people buy from their friends. Imagine the iPhone 4 was released today and 10 people you follow on Twitter said it was the worst product since Pontiac came out with the Fiero (This was my dad’s midlife crisis mobile). How would it effect your decision in purchasing the latest goody by Apple? You’d likely think twice. Had Maslow lived in the 80’s in 90’s I think he might have adjusted his hierarchy of needs.
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