Beyond The Cocktail Party: Making Social Media Work for Your Business
A couple of weeks ago I was invited to speak at the first ISES STL “learning lunch” of 2010. The topic of the presentation was how event planners can leverage social media for business, a topic ISES had identified as a growing interest amongst their members. ISES noted that many of their members were currently utilizing Facebook, LinkedIn, Youtube or Twitter for their business; but felt that they needed some insight into how to build a marketing strategy around social media, and they were hungry for some social network-specific tips as well.
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