Beyond The Cocktail Party: Making Social Media Work for Your Business

by Erin Steinbruegge in Blog, Business Development, Design, Homepage Vlog, Marketing, SEO, Social Media, Vlog on September 02, 2010

A couple of weeks ago I was invited to speak at the first ISES STL “learning lunch” of 2010. The topic of the presentation was how event planners can leverage social media for business, a topic ISES had identified as a growing interest amongst their members. ISES noted that many of their members were currently utilizing Facebook, LinkedIn, Youtube or Twitter for their business; but felt that they needed some insight into how to build a marketing strategy around social media, and they were hungry for some social network-specific tips as well.

Smackdown Part 2: Your Competitors’ Link Strategy & Indexed Content

by aaronstevens in Blog, Homepage Blog, Marketing, SEO on September 01, 2010

Be competitive with your online marketing efforts; even chess players harbor a little animosity for their opponents. You should know who you are up against, what makes them strong, and then work to be even less imperfect than them. In the second part of my Competitive Smackdown Series, I will show you how gauge the amount of content your competitors have indexed and how to analyze their backlinks.

This will help guide your own SEO, since making sure all of your valuable site content is indexed and then increasing the number of quality links to valuable pages on your site should account for most of your search engine optimization efforts. I suggest tracking the data you uncover for each competitor you investigate; a tracking spreadsheet works very nicely for this.

Competitive Smackdown Part 1: Using Google for Competitive Research

by aaronstevens in Blog, Homepage Blog, Marketing, SEO on July 08, 2010

Researching your competition is an unbelievably important step in establishing your site online.  It will help set the basic framework for your internet marketing strategy, and if done effectively will also greatly reduce the resources you invest to increase your website visibility.  Part 1 of our competitive analysis blog post…

Pimp Your Search With Advanced Operators

by Erin Steinbruegge in Marketing, SEO, Social Media on March 26, 2010

For those of you who haven’t geeked out your Googling lately, advanced search operators are phrases that you add into your search query that have special meaning to the search engine during a search. These aren’t just for Google – All of the major search engines offer advanced search operators, but since you’re already Googling, let’s check out some ways you can pimp out your search.