Process
We’re pretty big on process at The Loud Few, but we are not going to bore you with all the details. Instead, below is a quick overview of how we approach each and every project.
Discovery
In this phase of any project, we typically pepper you with questions. Don’t be alarmed, we are just trying to learn as much information as possible about your business, your target audience, your internal capabilities, your competitors, and of course, your needs and objectives. This Q&A session is followed up by some competitive and marketing research; and the phase closes with the delivery of a proposal of our recommendations.
Discovery actions:
- Needs assessment
- Competitive analysis
- Delivery of recommendations
- Project scope and timeline defined
Strategy
During this phase we take everything we learned during Discovery and start developing our master plan. During the Strategy phase, we work with your team to gain an understanding of internal resources and capabilities so we can customize the interactive strategy to your business.
Strategy actions:
- Assess internal resources and capabilities
- Conduct keyword analysis and marketing research
- Define goals and success metrics
- Develop and document interactive strategy plan
Design
There is a good chance that if we are working with you, something new needs to be designed. It may be a new look and feel for your website, the interface for an iPhone application, or landing pages for a new marketing campaign. In each case, we work closely with you during the Design phase to ensure that everything is not only as attractive as you envisioned, but that it’s designed to perform.
Design actions:
- Wireframes are delivered and approved
- Creative concepts are delivered and approved
Development
This is the phase where the magic happens. During the Development phase we actually build out your interactive marketing components, meaning we breathe life into items defined in the Strategy and Design phases. Interaction with your team lessens during this period, but don’t take it personally – our wizards are working hard to make your project come to life.
Development actions:
- Website development
- Application development
- Marketing campaign configuration
- SEO development and copywriting
Implementation & Testing
After development is complete, it’s time to start gearing up for launch. But before we blast off, we need to do some final safety checks. During this phase our team begins final testing and debugging, and we ask you to actively participate in a game of “see if you can break it.” It’s like getting to play with your new toys!
Implementation & Testing actions:
- Websites and applications are tested
- Products and content are integrated
- Search engine optimization is implemented
- Analytics and reports are configured
- Training is delivered
Launch
Things are about to get really loud… Your interactive marketing goes live!
Launch actions:
- Websites and applications launch
- Marketing campaigns go live
- Baseline reports are run
- Launch party takes place
Monitoring & Optimization
The party was great, but we can’t kick back and relax just yet. Once your websites and marketing campaigns are live, there is still much to do. We monitor, manage and optimize the performance of your interactive strategy on an ongoing basis to ensure that goals and objectives defined in the Strategy phase are met.
Monitoring & Optimization actions:
- Performance is monitored
- Success metrics are measured
- Strategy is evaluated
- Website and campaigns are optimized
That’s how we do it. Now learn more about our services, or if you just came from there, contact us.
