Is social media right for my business? Part I

by Robin Rath in Blog, Social Media on February 26, 2010

If you haven’t already realized it, social media takes a solid strategy and a lot of time to provide real business value – if you think it doesn’t then you should highly reconsider jumping in. What takes so much time? Well, being successful on platforms like Facebook, Twitter, YouTube and a company blog is all about producing valuable content, not just establishing a presence on these services. Valuable content is what establishes your company as an authority in the space, and creates a reason for people to become your fan or watch your video; and valuable content takes time to create.

So with that fact sorted out, the question for small business owners becomes “How can I leverage social media for my business when I don’t have a lot of time or money to throw at it?” Here are some things you should ask yourself before diving in.